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If You See Something Say Something

In a brainstorm with the Design and Outreach working-groups, the idea of subverting the anti-terror "IF YOU SEE SOMETHING..." (IYSS) campaign turned into a sticker that would subtly inform the public about police violence and what they can do to report it. The sticker campaign was designed to hide in plain sight through mimicry of existing signage put up by the MTA. People would walk right by them, then all of the sudden notice one had been changed. The shock of discovery formed a memory with the information which left lasting impressions.

Click the images below to download a print qulaity pdf. I'm not responcible for what you do with it...

IYSSSS-1 IYSSSS-2 IYSSSS-3
IYSSSS-4 IYSSSS-5

The original MTA sticker that was mimicked.

seesomething lg

 

99 ftw